TikTok is introducing a new feature that allows them to lessen the amount of AI-made content appearing in their feeds. This step comes as the platform disclosed that it now features over 1 billion AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread release. This development comes amid a rise in content created by AI, spurred by new content generation software.
AI Content on Other Platforms
It has been noted that almost one in 10 of the quickest rising channels on a popular video site primarily display clips produced artificially. A large amount of this output is considered “AI slop”, a label for poor-quality, bulk-generated content that is often absurd or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the ability to adjust the amount of that, according to their own choices,” said a platform representative.
Volume and Proportions
The platform shared that there are currently over a billion videos on its network labeled as artificially created. In total, over 100 mn pieces of content are submitted to the app daily, making AI content a limited part of its overall inventory.
User Control Features
Members will be capable of limit or boost the level of AI-generated videos they see by accessing the content preference setting in the platform and choosing “AI-generated content”. Further subjects that currently be adjusted under the filter cover current affairs, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines mandate content makers to tag lifelike artificially created content, and it bans harmful AI impersonations of public figures or critical incidents. Any realistic artificial content that is unmarked can be taken down under its terms of service.
Additionally, the app will henceforth add an “AI-made” tag to content created with its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This action is aimed to stop users from attempting to evade the labeling process.
Educational Initiatives
The platform is also establishing a $2m educational fund for specialists and groups to produce learning resources about using AI responsibly. This program will assist charitable organizations specializing in educating computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, amid controversy over plans to make redundant hundreds of content moderators in the United Kingdom. The company is expected to reduce hundreds of positions in its user protection department in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would still have a role, but automated tools can protect employees by removing the most graphic content prior to it has to be seen by staff. The platform announced a notable drop in shocking and graphic content seen by content reviewers over the past year due to the use of its machine learning processes.
It is vital to balance people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
